Marketing Made for Travel Advisors — By Someone Who Actually Knows Travel

You didn’t become a travel advisor because you wanted to spend your evenings creating social media graphics, figuring out what to post, updating your website, or trying to keep up with the latest marketing trends.

That’s where I come in.

I provide social media marketing and website design specifically for travel advisors and travel agencies—and there’s a big difference between hiring a general marketing company and working with someone who actually understands the travel industry.

I’m not just a marketer and web designer. I’m a travel agency owner and travel advisor, too.

That means I understand your business because I live it.

Website Design

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Social Media Management

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Marketing Classes

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Website Design ✳︎ Social Media Management ✳︎ Marketing Classes ✳︎

You Sell Travel. Let Me Help Sell YOU.

Your time is valuable.

Every hour you spend trying to design a graphic, write a caption, update a webpage or figure out what to post is an hour you aren't following up with clients, building relationships, planning incredible vacations or growing your agency.

Let me handle the marketing side so you can spend more time doing what you do best:

Planning amazing travel experiences and taking care of your clients.

  • Posting consistently is important. But posting just for the sake of posting isn't a marketing strategy.

    I create social media content designed to accomplish three things:

    Inspire. Educate. Sell without always looking like you're selling.

    Your social media should show potential clients incredible places they could experience, answer questions they didn't even know they had, demonstrate your expertise and remind them that when they're ready to travel, you're the person they should call.

    Content can include destination inspiration, supplier spotlights, travel tips, promotions, cruise and resort features, seasonal campaigns, educational posts, luxury travel, personal branding, engagement posts and calls to action.

    And most importantly, it should sound like you.

    Your agency shouldn't look exactly like every other travel agency on Facebook and Instagram.

  • Your website should be more than an online business card.

    When someone visits your site, they should quickly understand who you are, what you specialize in, why they should trust you and what they should do next.

    I design travel agency websites with the traveler's journey in mind.

    That means creating beautiful, professional websites that showcase your specialties while making it easy for potential clients to inquire about a trip.

    Whether you specialize in cruises, luxury travel, all-inclusive resorts, honeymoons, destination weddings, groups, Europe, family travel or a combination of specialties, your website should reflect your business and your ideal traveler.

    I can help with website structure, page design, copywriting, destination and specialty pages, calls to action, lead generation, SEO-friendly content and ongoing updates.

  • Because you don't have to teach me your industry before I can market your business.

    I already understand the difference between ocean and river cruising. I know why an all-inclusive isn't automatically the right choice for every client. I understand supplier promotions, group travel, booking windows, cruise categories, resorts, destinations and the value a professional travel advisor brings to a vacation.

    I also understand something even more important:

    We're not really selling trips. We're selling expertise, service, confidence and experiences.

    A traveler can find thousands of vacations online.

    Your marketing needs to show them why they should book theirs with you.

    That's where my combination of travel industry experience and marketing expertise becomes so valuable.

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2025

New York

Why Travel Industry Experience Matters

Travel marketing is different.

It’s not enough to create a pretty picture of a beach and write, “Who needs a vacation?”

Your marketing should inspire people to travel while also positioning you as the expert they should trust to plan it.

Because I work within the travel industry, I understand cruise lines, all-inclusive resorts, tour operators, river cruises, luxury travel, family vacations, destination weddings, groups, Europe, Alaska, the Caribbean and more.

I understand the terminology your clients may not understand—and how to turn it into content that makes them want to learn more.

I also understand the seasonality of travel.

When should you start talking about Alaska? When should spring break marketing begin? When are families thinking about summer travel? When should you promote Christmas markets, Europe, honeymoons, groups or holiday travel?

Your marketing should be working ahead of your clients' booking decisions, not trying to catch up with them.

Ready to Make Your Travel Business Stand Out?

Whether you need someone to manage your social media, redesign your website, create ongoing marketing campaigns or simply give your brand a more professional and consistent presence, I'd love to help.

Marketing experience + travel industry knowledge = marketing created specifically for travel advisors.

Let's make your agency the one travelers remember—and the one they contact when they're ready to go.

Contact Shannon